Thursday, July 11, 2013

Orange Leaf continues rapid growth in New Hampshire

When we visited Orange Leaf Frozen Yogurt for the first time in Newburyport, Massachusetts a few years ago we knew they had a winning formula. Since then we have visited many other locations including the one we wrote about in Exeter, New Hampshire:

Whether it’s the marketing strategy or the company philosophy, I don’t know that it’s just one secret for their success. What I do know is that every time we visit one of the locations the store is mobbed regardless of the time of day.

For those who have never been it is a self-serve sundae bar for frozen yogurt. You grab a cup, decide on which flavor or flavors you would like to try that day. No worries as each location has at least 8 or more different flavors. Next, you proceed to the best part – the topping bar area. You can add as many toppings or stick with a few basics. Once you are ready to pay, you simply place your cup on the scale near the register and pay by the ounce.

Besides the delicious frozen yogurt, the atmosphere is fun. The interior (including the furniture) is all done in bright orange and green and it’s a place where families can linger and not feel pressured to eat and run.

My wife and her co-worker recently visited their new location in downtown Concord, NH and no surprise that it was a pleasant experience. She chatted with the owner who was very friendly and explained that he is opening two more stores in the upcoming months. One in Nashua in the soon to be completed Tara Commons (on Spitbrook Road) and one in Manchester. In an effort to make the store a destination for local residents, the owner has recently started an Open Mic night to give younger customers something safe and fun to do in Concord.

According to their website, a number of new stores will be opening in New Hampshire soon: Salem, Nashua, Keene, Hampton, Dover, Bedford and Amherst.

Check out Orange Leaf for yourself. You won’t be disappointed. We hope to see you soon at one of their many locations!